Social influence includes leadership, bargaining, and negotiation.

Ex. Proposing at an annual meeting at a law firm that they be permitted to wear jeans on Friday and being met with an icy silence and ignore for the rest of the meeting.

Obedience is accomplished through ordering others to "do your bidding." usually practiced when the influence has power

	People obey social norms most of the time. Ex. Standing when the national anthem is played.
	Conformity pressures are often helpful for organization, but can sometimes be purposeless.

	Those who stuck to the answers that they thought right were resisting conformity pressure.
	Most people were influenced by conformity pressure at least some of the time but not all the time.
	76% of those tested went along with the group's false answers at least once.
	Only 5% of those in the control group made errors.
	The more people in you group who answer differently the more the likelihood that you will change your answer.
	Conformity dropped from public compliance to private acceptance. At a church business meeting, the difference between show of hands, standing, and a written vote may influence the outcome of the vote.

	Cohesiveness is the degree of attraction to the group or persons exerting influence upon you.
	Influences conformity in that we are more likely to yield to influence from people that we like. This pressure can occur in virtually any aspect of behavior.

	Crandall found those different patterns of binge eating emerged in different sororities.
	Members became more like each other in eating patterns.

	Having an ally is more influential than group size, cohesiveness, or compliance. Helpful even if the ally is not competent (thick glasses and visual tests) or does not share the subject's views.
	The amount of social support received is more likely to reduce conformity pressure if the support is received early in the situation. If you want to reduce conformity in a situation, you would dissent early, as it is your best chance to gather allies.

Normative social influence occurs when we conform in order to be liked.

Informational social influence occurs when we conform because we want to be right. Residents of neighborhood who had high cohesiveness disseminated information more quickly.

Individuation helps one to maintain a unique identity. Part of the desire to resist conformity comes from the desire for perceived control over one's actions. Those low in need for personal control are more likely to conform than those high in need for impersonal control.

Gallileo, Pasteur, Freud, Martin Luther, Martin Luther King, Jr., and Christ are some examples of non-conformity.

	Minorities can resist social influence, but can also exert social influence if: their attitudes are consistent, not dogmatic, but flexible, they are a single minority, and they take a more extreme position on an emerging trend (general social context).
	The minority may lead some persons to consider ideas and alternatives they would otherwise have ignored and provide the central route to persuasion.

	Milgram determined if subjects would shock other subjects.
	Pressure was used as the tactic. 65% fully complied. Many complied reluctantly, even if they don’t like the orders. This effect has been found in adult males, and females, and children and other cultures.
	Situational pressure can overwhelm personality.
	Three reasons: Authoritarian submission adopting an uncritical attitude toward perceived figures of authority External locus of control degree to which you think that your life is in the hands of fate Religion accepting the role of divine influence in human affairs
	Resistance: Remember that individuals and not the authorities are responsible for their actions. Show that blind obedience to destructive commands is wrong. through disobedient models Question expertise and motives of authority. Explain about the power of authority figures.
	Obedience Relieve those who obey of the responsibility. Possess visible badges or signs of their status and power. Gradual nature of influence brings obedience. Uniforms provide authoritarian position.

	frontline: shtetl: Righteous Gentiles | PBS
	Malka Drucker: What Do We Owe the Righteous Gentiles?
	The Righteous Among the Nations
	Conscience & Courage: Rescuers of Jews During the Holocaust This is a great book, which delves into the "psychology of altruism."