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Introduction: CULTURE
 | ELITE CULTURE |
| POPULAR CULTURE |
MASS CULTURE
MEDIA LITERACY
THE EPS CYCLE
| Communication Model |
| Communication Process
with Feedback |
| Types of NOISE
 | Channel Noise |
| Semantic Noise |
| Psychological Noise |
| PSYCHOLOGICAL NOISE |
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| selective perception |
| selective exposure |
| selective retention |
COMMUNICATION
| Process involving the sorting, selecting, and sharing of
symbols to help a receiver elicit from his or her own mind a meaning similar to that in
the mind of the communicator. |
MASS COMMUNICATION
Process whereby professional communicators use
technological devices to share messages over great distances to influence large audiences.
AGENDA SETTING
mass media are instrumental in determining what we think
about
Channels of Mass Communication
ALFIN TOFFLER
| "demassification of the media" |
| example of the EPS specialized stage |
TYPES OF COMMUNICATION
POPULAR CULTURE
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