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Online Education

Online Marketing Courses

MRKT 3301   (3-3-0)   Principles of Marketing

Study of the marketing function of the firm and the impact of consumer behavior. Examines the variables of the marketing mix, product planning, pricing, distribution, and promotion. Investigation of the economic, political, cultural, competitive, and technological forces which influence the marketing environment.  

  • Offered: Fall, Spring, Summer, Online.
  • Prerequisite: None.

MRKT 3302   (3-3-0)   Marketing Research and Analysis

A study of marketing research theory and techniques. Orientation to research design, primary data generation, sampling of human populations, data analysis and report writing. Designed to promote an understanding of the interrelationship between marketing research and marketing management.  

  • Offered: Spring, Online.
  • Prerequisite: MRKT 3301 and MANA 3305.

MRKT 3303   (3-3-0)   Promotional Strategy

An active examination of the role of promotion in the marketing mix. Includes analysis of media resources and strategies for integrating advertising, promotions, personal selling, direct marketing, publicity, and public relations. Examines the nature of the communication process and its relationship to promotions.  

  • Offered: Fall, Online.
  • Prerequisite: MRKT 3301.

MRKT 4301   (3-3-0)   Retail Management and Merchandising

Concepts and principles of the retail operation, organizational structure, merchandising, store location, store policy, personnel, buying, selling, inventory control, budgeting, and the impact of the Internet on retailing.  

  • Offered: Fall, Online.
  • Prerequisite: MRKT 3301.

MRKT 4302   (3-3-0)   Professional Selling and Sales Management

Concepts and principles utilized in performing the role of the sales professional. Topics include consultative and relationship selling. Examines the development of effective communication skills.  

  • Offered: Spring, Online.
  • Prerequisite: MRKT 3301.

MRKT 4330   (3-3-0)   Strategies and Problems in Marketing

This course examines contemporary marketing strategies and problems faced by a variety of companies in different industries. The course uses the case approach to cover such areas as product development, packaging, pricing, distribution, merchandising, and promotion.  

  • Offered: Fall, Spring, Online.
  • Prerequisite: MRKT 3301 and three of the following: MRKT 3302, 3303, 4301, 4302.

MRKT 4343   (3-3-0)   Global Marketing

This course has the overall purpose of familiarizing the student with the multiple environments of international business as it relates to marketing. Specifically, the course investigates how marketing strategy is affected by political, legal, economic, cultural, social, competitive and technological conditions in various national markets.  

  • Offered: Online, Offered periodically.
  • Prerequisite: MRKT 3301.

MRKT 4345   (3-3-0)   Consumer Behavior

This course will endeavor to apply concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption, and disposition of products, services, and ideas. The principles from a number of disciplines are used to describe and explain consumer behavior including economics, psychology, social psychology, sociology, and anthropology.  

  • Offered: Spring, Online.
  • Prerequisite: MRKT 3301.

MRKT 51.521   (1.5-1-0)   Marketing Concepts

The topics covered in this course include an overview of marketing history, marketing strategy, environmental forces, buyer behavior, market analysis, product strategy and developments, channels of distribution, promotional strategy and advertising, and pricing strategy. Equivalent to MRKT 3301 Principles of Marketing.  

  • Offered: Fall, Summer, Spring, Online.
  • Prerequisite: None.

MRKT 6301   (3-3-0)   Creative Problem Solving for Marketing Decisions (S-L)

This course explores the relationship between the creative process and marketing decisions. Students will learn effective methods of divergent and convergent thinking as tools to solve problems, meet goals, and approach challenges and opportunities in a marketing environment.  This course contains a field-based service-learning component.

  • Offered: Fall, Spring, Summer, Online.
  • Prerequisite: MRKT 51.521 or undergraduate equivalent.

MRKT 6312   (3-3-0)   Consumer and Buyer Behavior

This course applies concepts, principles and theories from the various social sciences to the study of factors that influence the acquisition, consumption and disposition of products, services and ideas. The principles and theories from a number of disciplines are used to describe and explain consumer and buyer behavior including economics, psychology, social psychology, sociology, and anthropology.  

  • Offered: Periodically, Online.
  • Prerequisite: MRKT 6301.

MRKT 6321   (3-3-0)   International Marketing

This course examines the marketing strategies related to the unique problems and opportunities firms face in the international environment. The effects of cultural differences, domestic and international regulations, as they affect marketing strategies and research methods, will be studied for the multinational firm.  

  • Offered: Spring, Online.
  • Prerequisite: MRKT 6301.

MRKT 6331   (3-3-0)   Marketing Analysis

Overall course design is to investigate the inter-relationship of information needs between marketing research and marketing management. Emphasis is upon the methods and techniques that may be employed for the collection and analysis of primary data. Specific topics include design of research projects, questionnaire and sample design, primary data collection and analysis, as well as communication of results.  

  • Offered: Fall, Online.
  • Prerequisite: MANA 6303 or undergraduate equivalent, MRKT 6301.

MRKT 6341   (3-3-0)   Advanced Marketing Strategies

The course examines the explicit process of formulating organizational marketing goals and strategies. The marketing planning phases of formulation, integration, and implementation, including evaluation and feedback, are reviewed and applied in various organizational settings. The course combines course discussions with current marketing literature and case analyses. Course applications emphasize product marketing in the Fall term and services marketing in the Spring term.  

  • Offered: Spring, Online.
  • Prerequisite: MRKT 51.521, MRKT 6301.

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