Marketing Concentration
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The Marketing Concentration focuses on the various strategies, processes, and practical applications involved in meeting market demands and satisfying customer needs. Students practice skills in various industries from both domestic and multinational perspectives. Areas of study and marketing applications include marketing strategy formulation and implementation issues, distribution channels management, outcome-based marketing systems, consumer and buyer behavior, and integrated marketing communications. This concentration is also offered online.

CURRICULUM OVERVIEW
M.B.A. students must complete a minimum of 36 credit-hours.

M.B.A. Required Core Curriculum (24 hrs):

Marketing Concentration Courses (12 hrs):

MRKT 6321  International Marketing
MRKT 6331  Marketing Analysis
MRKT 6341  Advanced Marketing Strategies
And choose one of the following:
MRKT 6302  Business Development Strategies
MRKT 6303  New Product Development
MRKT 6312  Consumer and Buyer Behavior

MBA Admissions
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MBA Concentrations

	Accounting
	Business Communication
	Conflict Resolution Management
	Entrepreneurship
	Finance
	Health Care Management
	International Business
	Leading the Nonprofit Organization
	Management
	Management Information Systems
	Marketing
	Project Management
	Technology and Engineering

Graduate Degrees

& Programs

	Master of Business Administration
	M.A. in Management
	M.Ed. in Educational Leadership
	M.Ed. in Curriculum and Instruction
	M.Ed. in Kinesiology
	M.Ed. in Reading and English as a Second Language
	M.Ed. in School Counseling
	M.Ed. in Special Education
	M.A. in Sport Management
	M.A. in Teaching
	M.A. in Communication New
	M.A. in Counseling
	Master of Liberal Arts
	Master of Professional Development

Programs available through the Gary Cook Graduate School of Leadership

	M.A. in Christian Education
	M.A.Christian Education: Childhood Ministry
	M.A. in Christian Education: Student Ministry
	M.A. in Global Leadership
	M.A. in Theological Studies                                    *New!
	M.A. in Worship Leadership
	M.Ed. in Higher Education
	M.A. in Christian Ministry

Dual Master's Degrees

	M.A. in Christian Education / M.A. in Christian Ministry
	M.A. in Christian Education / M.A. in Counseling
	M.A. in Christian Education / M.A. in Global Leadership
	M.A. in Christian Education / M.A. in Teaching
	M.A. in Christian Education / M.A. in Theological Studies
	M.A. in Christian Education / Master of Business Administration
	M.A. in Christian Education: Childhood Ministry / M.A. in Christian Ministry
	M.A. in Christian Education: Childhood Ministry / M.A. in Management
	M.A. in Christian Education: Childhood Ministry / M.A. in Theological Studies
	M.A. in Christian Education: Childhood Ministry / Master of Business Administration
	M.A. in Christian Education: Childhood Ministry / Master of Liberal Arts
	M.A. in Christian Education: Student Ministry / M.A. in Christian Ministry
	M.A. in Christian Education: Student Ministry / M.A. in Global Leadership
	M.A. in Christian Education: Student Ministry / M.A. in Management
	M.A. in Christian Education: Student Ministry / M.A. in Teaching
	M.A. in Christian Education: Student Ministry / M.A. in Theological Studies
	M.A. in Christian Education: Student Ministry/M.A. in Worship Leadership
	M.A. in Christian Education: Student Ministry/M.Ed. in Higher Education
	M.A. in Christian Ministry / M.A. in Global Leadership
	M.A. in Christian Ministry / M.A. in Theological Studies
	M.A. in Christian Ministry / M.A. in Worship Leadership
	M.A. in Christian Ministry / Master of Business Administration
	M.A. in Communication / M.A. in Management
	M.A. in Communication / M.Ed. in Curriculum and Instruction
	M.A. in Communication / M.Ed. in Higher Education
	M.A. in Communication / M.A. in Worship Leadership
	M.A. in Global Leadership / M.A. in Management
	M.A. in Global Leadership / M.A. in Teaching
	M.A. in Global Leadership / M.A. in Theological Studies
	M.A. in Global Leadership / Master of Business Administration
	M.A. in Management / M.Ed. in Curriculum and Instruction
	M.A. in Management / M.Ed. in Higher Education
	M.A. in Management / M.Ed. in Kinesiology
	M.A. in Teaching / M.Ed. in Higher Education
	M.A. in Theological Studies / M.A. in Worship Leadership
	Master of Business Administration / M.Ed. in Educational Leadership
	Master of Business Administration / M.Ed. in Higher Education
	M.Ed. in Curriculum and Instruction / M.Ed. in Educational Leadership
	M.Ed. in Educational Leadership / M.Ed. in Reading and English as a Second Language
	M.Ed. in Educational Leadership / M.Ed. in School Counseling
	M.Ed. in Educational Leadership / M.Ed. in Special Education
	M.Ed. in Higher Education / M.Ed. in Kinesiology
	M.Ed. in Reading and English as a Second Language / M.Ed. in Special Education

Contact the MBA Program:
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Contact the Office of Graduate Programs:
214.333.5242 or
1.800.460.1328

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