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The Marketing Concentration focuses
on the various strategies, processes, and practical applications
involved in meeting market demands and satisfying customer
needs. Students practice skills in various industries from
both domestic and multinational perspectives. Areas of study
and marketing applications include marketing strategy formulation
and implementation issues, distribution channels management,
outcome-based marketing systems, consumer and buyer behavior,
and integrated marketing communications. This concentration is also offered online.
M.B.A. students must complete a minimum of 36 credit-hours.
To satisfy minimum degree requirements, all single concentrations require a minimum of 36 credit hours, and dual concentrations require 48 credit hours. Students are responsible for not repeating courses waived, transferred, or previously taken.
This concentration is also offered online.
M.B.A. Required Core Curriculum
6321 Managerial Accounting
6301 Corporate Finance
6302 Quantitative Analysis for Managers
6310 Leadership in Management
6320 Business Ethics
6341 Strategic Management Decisions (S-L) (last course in
6314 Management Information Systems
6301 Creative Problem Solving for Marketing Decisions (S-L)
Marketing Concentration Courses
6321 International Marketing
6331 Marketing Analysis
6341 Advanced Marketing Strategies
And choose one of the following:
6302 Business Development Strategies
6303 New Product Development
6312 Consumer and Buyer Behavior
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