Marketing Degree Requirements

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B.B.A.
DEGREE REQUIREMENTS Semester Hours
Developing A Christian Mind    3
  DCM 2301  
Economics
6
  ECON 2301 and 2302
English
9
  ENGL 1301, 1302, and 2301 or 2302
Fine Arts
3
  FINE 1306 
Foundations for Excellence
0-1
  FOUN 1101 is required of all first year and transfer students with fewer than 15 credit hours (AP, CLEP, IB, or dual/concurrent credit earned while in high school does not count towards these 15 credit hours).
History
6
  HIST 1301, 1302, 2301, or 2302
Kinesiology
0-2
  KNES 1101 and one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived
Mathematics
6
  MATH 1307 and 1308 [eMAT Advising Tool required prior to registering for any Math class or any class for which the eMAT is a prerequisite].  
Natural Science (1000 or 2000 level courses only)
3-4
  One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics
Religion
6-9
  RELI 1301, 1302, and three additional credit hours depending on semester hours transferred at time of initial enrollment
Social Sciences (1000 or 2000 level courses only)
6
  POLS 2301 American National Government required for all students.  An additional 3 credit hours may be selected from Psychology or Sociology.
Speech
3
  COMA 1302
Business Core
33
 

ACCT 2301, 2302; FINA 3301; MANA 3301

(S-L), 3305, 3306, 3308, 4301, 4320; MISM 3301; and MRKT 3301

Marketing Major
24

 

 

MRKT 3302Marketing Research and Analysis
MRKT 3303Promotional Strategy
MRKT 4301Retail Management and Merchandising
MRKT 4302Professional Selling and Sales Management
MRKT 4330Strategies and Problems in Marketing
MRKT 4345Consumer Behavior

Plus 6 upper-level elective credit hours in marketing
Electives
5-15
  Sufficient to complete 120-credit-hour minimum for bachelor's degree, including 42 upper-level semester hours  

TOTAL CREDIT HOURS REQUIRED

120

 

Minor in Marketing

For a minor in marketing, the following courses are required: MRKT 3301 and 12 semester hours of electives within marketing.

Minimum GPA Required for Graduation from Dallas Baptist University

DBU requires a minimum cumulative, major, and minor GPA of 2.0 (comprised of transfer and DBU hours). 

(S-L) = Course(s) with field-based service-learning component.

Students are required to take the Major Field Test (MFT) as part of MANA 4320, Strategies and Problems. Students will prepare for the exam through completion of the coursework of MANA 4320.

 

Learn More About Earning A Degree in Marketing!
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Majors in the
College of Business:

Accounting
Finance
Hotel and Hospitality Management
Management
Management Information Systems
Marketing
Music Business




College Overview
Business Core Classes

Contact the College of Business:
214.333.5244
or
1.800.460.1328

 

 
 

 

 
 
 
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