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MRKT 6340 (3-3-0) Marketing Strategy for Nonprofit Organizations
This course will focus on the importance of marketing (both internal and external) in the success of nonprofit organizations. Topics include determination of specific market targets, the development of product/service strategy, the dynamics of pricing of nonprofit services, the distribution or delivery of products or services to the various target markets, developing a customer orientation, designing the marketing mix and the development of promotional strategies to various groups. Spring.
Prerequisite: MRKT 6301