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MRKT 6340 (3-3-0) Marketing Strategy for Nonprofit Organizations (S-L)
This course will focus on the importance of marketing (both internal and external) in the success of nonprofit organizations. Topics include determination of specific market targets, the development of product/service strategy, the dynamics of pricing of nonprofit services, the distribution or delivery of products or services to the various target markets, developing a customer orientation, designing the marketing mix and the development of promotional strategies to various groups. This course contains a field-based service-learning component. Spring.
Prerequisite: MRKT 6301