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Graduate Course
Descriptions
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Graduate
Course Descriptions
MRKT 6321 (3-3-0) International Marketing
This course examines the marketing strategies related to the unique problems and opportunities firms face in the international environment. The effects of cultural differences, domestic and international regulations, as they affect marketing strategies and research methods, will be studied for the multinational firm. Spring, Online.
Prerequisite: MRKT 6301.
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