Graduate Course Descriptions
Home > Academics > Course Description Overview > Graduate Course Descriptions

MRKT 6303   (3-3-0)   New Product Development
This course focuses on the process of creating and marketing new products. Topics discussed include the new product development process, prototyping, market assessment, new product strategies, and other related areas. The course includes a combination of lectures, discussions, and case analyses.  Periodically.
Prerequisite: MRKT 6301.

[Return to Previous Page]

Graduate Programs
Courses Offered Online
Contact the Graduate Office
Return to Previous Page


DBU Home | Search | Contact DBU

   © 2004 Dallas Baptist University
   See Legal Notice