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Graduate Course Descriptions

MRKT 6301   (3-3-0)   Creative Problem Solving for Marketing Decisions (S-L)

This course explores the relationship between the creative process and marketing decisions. Students will learn effective methods of divergent and convergent thinking as tools to solve problems, meet goals, and approach challenges and opportunities in a marketing environment.  This course contains a field-based service-learning component.

  • Offered: Fall, Spring, Summer, Online.
  • Prerequisite: MRKT 51.521 or undergraduate equivalent.

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