Graduate Course Descriptions
Home > Academics > Course Description Overview > Graduate Course Descriptions

MRKT 51.521   (1.5-1-0)   Marketing Concepts
The topics covered in this course include an overview of marketing history, marketing strategy, environmental forces, buyer behavior, market analysis, product strategy and developments, channels of distribution, promotional strategy and advertising, and pricing strategy. Equivalent to MRKT 3301 Principles of Marketing.  Fall, Summer, Spring, Online.
Prerequisite: None.

[Return to Previous Page]

Graduate Programs
Courses Offered Online
Contact the Graduate Office
Return to Previous Page


DBU Home | Search | Contact DBU

   © 2004 Dallas Baptist University
   See Legal Notice