Graduate Course Descriptions
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MACE 6362   (3-3-0)   Christian Public Relations and Marketing for Ministry
This course will cover the principles, techniques, and tools of church public relations, including the role of publicity in the church and community. Learners will have an opportunity to develop a public relations campaign for a church or Christian ministry. In addition, the course will cover the functions of marketing for the local church and denomination from producer to consumer. The course will include market analysis, planning a promotional campaign, and selecting a method of distribution.  Fall.
Prerequisite: None.