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Graduate Course Descriptions

HCMG 6310   (3-3-0)   Strategic Health Care Planning, Marketing, and Policy

This course examines strategic health care planning and marketing processes used by health care managers. Health care policies related to selected health care issues are analyzed within the fast-changing nature of the health care industry. Emphasis is given to the social, economic, political, and health implications of planning, marketing, and health policy for consumers, health care providers, and the general community.  

  • Offered: Fall, Online.
  • Prerequisite: MANA 51.521 and MRKT 51.521

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