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Graduate Course Descriptions

COMA 6322   (3-3-0)   Communication Campaigns

Theories and practices related to verbal and visual persuasive messages are examined to provide a theoretical foundation for this study of communication techniques used by organizations to create persuasive campaigns. Opportunities to evaluate current campaigns and to develop effective persuasive campaigns will enable students to gain practical experience.  

  • Offered: Periodically.
  • Prerequisite: None.

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