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Graduate Course Descriptions

COMA 6321   (3-3-0)   Strategic Communication for Organizations

Theory and practices related to public relations provide the foundation for this study. Students are introduced to an integrated approach to creating and managing strategic internal and external messages for organizations. Topics include: ethics, change messages, risk assessment, preparation of a crisis plan, and use of appropriate media to communicate the organization's message.  

  • Offered: Periodically, Online.
  • Prerequisite: None.

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