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BUCM 6301 (3-3-0) Directing Organization Communication
This course focuses on strategy for corporate and nonprofit organizations in directing organization communication through developing a communication plan. Students will learn relevant principles and practices of communication theory adaptive to public relations, corporate and nonprofit advocacy and advertising, crisis management and reputation control, marketing, employee relations and community perception. Fall.
Prerequisite: MANA 51.521, MANA 51.522 and MRKT 51.521, or undergraduate equivalents.