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Graduate Course Descriptions

MRKT 6340   (3-3-0)   Marketing Strategy for Nonprofit Organizations (S-L)

This course will focus on the importance of marketing (both internal and external) in the success of nonprofit organizations. Topics include determination of specific market targets, the development of product/service strategy, the dynamics of pricing of nonprofit services, the distribution or delivery of products or services to the various target markets, developing a customer orientation, designing the marketing mix and the development of promotional strategies to various groups.  This course contains a field-based service-learning component.

  • Offered: Spring.
  • Prerequisite: MRKT 6301

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