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MRKT 6331 (3-3-0) Marketing Analysis
Overall course design is to investigate the inter-relationship of information needs between marketing research and marketing management. Emphasis is upon the methods and techniques that may be employed for the collection and analysis of primary data. Specific topics include design of research projects, questionnaire and sample design, primary data collection and analysis, as well as communication of results. Fall, Online.
Prerequisite: MANA 6303 or undergraduate equivalent, MRKT 6301.