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Graduate Course Descriptions

MRKT 6312   (3-3-0)   Consumer and Buyer Behavior

This course applies concepts, principles and theories from the various social sciences to the study of factors that influence the acquisition, consumption and disposition of products, services and ideas. The principles and theories from a number of disciplines are used to describe and explain consumer and buyer behavior including economics, psychology, social psychology, sociology, and anthropology.  

  • Offered: Periodically, Online.
  • Prerequisite: MRKT 6301.

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