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Graduate Course Descriptions

MRKT 6303   (3-3-0)   New Product Development

This course focuses on the process of creating and marketing new products. Topics discussed include the new product development process, prototyping, market assessment, new product strategies, and other related areas. The course includes a combination of lectures, discussions, and case analyses.  

  • Offered: Periodically.
  • Prerequisite: MRKT 6301.

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