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Graduate Course Descriptions

MRKT 6302   (3-3-0)   Business Development Strategies

Marketing strategies designed to strengthen the performance of the marketing organization will be discussed. Current topics examined in this course include strategic alliance partnerships, market opportunity assessment, market segmentation strategies, customer satisfaction, and business to business marketing.  

  • Offered: Periodically.
  • Prerequisite: MRKT 6301 (S-L).

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