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Graduate Course Descriptions

MRKT 51.521   (1.5-1-0)   Marketing Concepts

The topics covered in this course include an overview of marketing history, marketing strategy, environmental forces, buyer behavior, market analysis, product strategy and developments, channels of distribution, promotional strategy and advertising, and pricing strategy. Equivalent to MRKT 3301 Principles of Marketing.  

  • Offered: Fall, Summer, Spring, Online.
  • Prerequisite: None.

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