Graduate Course Descriptions
MANA 6373 (3-3-0) Business Strategy and Planning
Students will understand how to gain the total firm and industry perspectives and ways top managers create and sustain competitive advantage in today’s challenging global marketplace. Students will analyze how firms create and capture value, as well as how to create and sustain a competitive advantage. This course will analyze and manage the elements that create the platform for a successful change process in organizations. Students will know what it means to deeply understand an organization and strategize accordingly.
- Prerequisite: None.