> Academics > Course
Description Overview >
HCMG 6310 (3-3-0) Strategic Health Care Planning, Marketing, and Policy
This course examines strategic health care planning and marketing processes used by health care managers. Health care policies related to selected health care issues are analyzed within the fast-changing nature of the health care industry. Emphasis is given to the social, economic, political, and health implications of planning, marketing, and health policy for consumers, health care providers, and the general community. Fall, Online.
Prerequisite: MANA 51.521 and MRKT 51.521
HCMG 6320 (3-3-0) Managed Health Care
In-depth analysis of the various managed care delivery models. Emphasis is given to the managed care continuum. Topics include: types of managed care organizations, provider payment plans, utilization control, underwriting and rate setting, management and marketing aspects, and legal and health care policy issues. Fall, Online.
Prerequisite: MANA 51.521.
HCMG 6330 (3-3-0) Long-Term Care Administration
Long-term care administration includes a study of the comprehensive needs essential to the care of the aging population, including housing, health care, nutrition, education, and social well-being. The course focuses on the management of skilled nursing, intermediate care, and long-term-care facilities; the management of day care, residential care, community-based programs, and home health services. Spring, Online.
Prerequisite: HCMG 6310, HCMG 6320.
HCMG 6380 (3-3-0) Health Services Management Capstone Initiative
The health services management capstone initiative explores executive leadership, corporate communications, management of a culturally-diverse environment, visioning, and strategic thinking. An in-depth case analysis, complete with specific management plans for the product/service is submitted at the end of the practicum. The student selects a clinical rotation of interest, such as administration, clinical practice, or education/consultation. Spring, Online.
Prerequisite: Minimum six hours of HCMG 6000-level courses.