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Graduate Course Descriptions

ENTR 6303   (3-3-0)   Marketing and New Product Development for Entrepreneurs

This course focuses on the process of creating and marketing new products for entrepreneurial ventures. Topics discussed include the new product development process, prototyping, market assessment, new product strategies, and other related areas taken from the perspective of the entrepreneur. Students will bring these concepts together by the end of the semester with the development of a strategic marketing plan.  

  • Offered: Periodically.
  • Prerequisite: None.

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