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ENTR 6301 (3-3-0) New Business Creation
This course focuses on three components: leadership, the acquisition of investment capital, and new business opportunities. The subject matter is organized around the following themes: understanding entrepreneurs and the character, personal skills, and behavior traits necessary for successful entrepreneurial activities; gathering resources to turn opportunities into real businesses; and evaluating opportunities for new ventures. Students will bring these concepts together by the end of the semester with the development of an operations manual and business plan. The course will provide a practicum for developing or enhancing negotiation, goal setting, time management, delegation, conflict resolution, and motivation skills. Periodically.
ENTR 6303 (3-3-0) Marketing and New Product Development for Entrepreneurs
This course focuses on the process of creating and marketing new products for entrepreneurial ventures. Topics discussed include the new product development process, prototyping, market assessment, new product strategies, and other related areas taken from the perspective of the entrepreneur. Students will bring these concepts together by the end of the semester with the development of a strategic marketing plan. Periodically.
ENTR 6304 (3-3-0) Strategy and Management of Growing Businesses
The course concentrates on managing growing companies in an increasing level of maturity, while maintaining the entrepreneurial spirit that brought the company to its current growth position. Among the issues discussed are, measuring economic performance and obtaining information for effective decision-making, the quality process as a basis for competitive effectiveness, control systems for innovative companies, and short- and long-range planning in owner-managed enterprises. The student will be required to establish a mentoring relationship with an approved entrepreneur in order to apply concepts mastered in previous courses. This is a practicum course that provides students the opportunities to assist established entrepreneurs with problems related to market research, financial management, managerial and strategic issues, planning expansion, and/or new product development. Periodically.
Prerequisite: ENTR 6301 and ENTR 6303. Must be taken as the last course in the concentration.
ENTR 6306 (3-3-0) International Entrepreneurship
This course provides students with an understanding of the complexities faced by entrepreneurs doing business in a global environment. Once the domain of only large, experienced multinational corporations, international business is now of interest to new and young firms, guided by entrepreneurs with a global vision. The course lays a theoretical foundation on which the practical application of international entrepreneurship is then built. Fall, Spring, Summer.