Undergraduate Course Descriptions

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MRKT 3303   (3-3-0)   Promotional Strategy

An active examination of the role of promotion in the marketing mix. Includes analysis of media resources and strategies for integrating advertising, promotions, personal selling, direct marketing, publicity, and public relations. Examines the nature of the communication process and its relationship to promotions. Fall, Online.
Prerequisite: MRKT 3301.

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