Undergraduate Course Descriptions

Home > Academics > Course Descriptions > Undergraduate Course Subjects

MRKT 3303   (3-3-0)   Promotional Strategy

An active examination of the role of promotion in the marketing mix. Includes analysis of media resources and strategies for integrating advertising, promotions, personal selling, direct marketing, publicity, and public relations. Examines the nature of the communication process and its relationship to promotions. Fall, Online.
Prerequisite: MRKT 3301.

[Return to Previous Page]

 

 

decorative-image-fall-leaves

list-item-marker Undergraduate Majors
list-item-marker Courses Offered Online
list-item-marker Contact an Academic Advisor
list-item-marker Return to Previous Page
 
 

 

 
 
 
DBU Home | Search | Contact DBU
 

bottom-shadow
   © 2003 Dallas Baptist University
   See Legal Notice