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Descriptions > Undergraduate
HHMA 4330 (3-3-0) Convention and Meeting Management (S-L)
This course focuses on managing conventions and meetings, including: convention and association management, program planning, budgeting, marketing, public relations and advertising, food and beverage planning, audio visual and transportation coordination, exhibit sales and management, contract and lease negotiations, and human resources management.
This course contains a field-based service-learning component. Periodically.
Prerequisite: MANA 3301, HHMA 3301. Recommended to take concurrently with HHMA 4320 Hospitality Industry Sales and Marketing.