Undergraduate Course Descriptions
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COMA 3308   (3-3-0)   Persuasive Communication
This course focuses on persuasion theory and its practical application. Basic components of the persuasive process and strategies used by persuaders are examined. Persuasion theory, analysis of persuasive messages in a variety of formats and contexts and the formation of effective, ethical persuasive messages will be emphasized. Fall, Spring.
Prerequisite: COMA 1302 and junior standing.