Undergraduate Course Descriptions

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MRKT 4346   (3-3-0)   Customer Satisfaction

Providing excellent, efficient, and timely customer service is necessary in today’s business world to remain competitive. This course will include methods for managing a company’s customer base and for keeping customers in order to increase profits for the company. Students will be given both the customer’s and the provider’s perspective of this important aspect of conducting business in the global marketplace. Special emphasis will be placed on the company’s role in creating the best environment for customer/provider interaction. Offered periodically.
Prerequisite: MRKT 3301.

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