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MRKT 4345 (3-3-0) Consumer Behavior
This course will endeavor to apply concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption, and disposition of products, services, and ideas. The principles from a number of disciplines are used to describe and explain consumer behavior including economics, psychology, social psychology, sociology, and anthropology. Spring, Online.
Prerequisite: MRKT 3301.