Undergraduate Course Descriptions

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MRKT 4343   (3-3-0)   Global Marketing

This course has the overall purpose of familiarizing the student with the multiple environments of international business as it relates to marketing. Specifically, the course investigates how marketing strategy is affected by political, legal, economic, cultural, social, competitive and technological conditions in various national markets. Online, Offered periodically.
Prerequisite: MRKT 3301.

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