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Descriptions > Undergraduate
MRKT 4331 (3-3-0) New Product Marketing
This is a course in entrepreneurial marketing management as applied to the decision process of new and developmental products and services using the case method. The student learns to apply marketing concepts and refine problem-solving skills in developing a "new product strategy." The course will also cover the process of securing patents, trademarks, and copyrights. Offered periodically.
Prerequisite: MRKT 3301.