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MRKT 4330 (3-3-0) Strategies and Problems in Marketing
This course examines contemporary marketing strategies and problems faced by a variety of companies in different industries. The course uses the case approach to cover such areas as product development, packaging, pricing, distribution, merchandising, and promotion. Fall, Spring, Online.
Prerequisite: MRKT 3301 and three of the following: MRKT 3302, 3303, 4301, 4302.