Undergraduate Course Descriptions

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MRKT 3302   (3-3-0)   Marketing Research and Analysis

A study of marketing research theory and techniques. Orientation to research design, primary data generation, sampling of human populations, data analysis and report writing. Designed to promote an understanding of the interrelationship between marketing research and marketing management. Spring, Online.
Prerequisite: MRKT 3301 and MANA 3305.

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