Undergraduate Course Descriptions

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MRKT 3301   (3-3-0)   Principles of Marketing

Study of the marketing function of the firm and the impact of consumer behavior. Examines the variables of the marketing mix, product planning, pricing, distribution, and promotion. Investigation of the economic, political, cultural, competitive, and technological forces which influence the marketing environment. Fall, Spring, Summer, Online.
Prerequisite: None.

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