Undergraduate Course Descriptions
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HHMA 3301   (3-3-0)   Managing in the Service Environment
This course focuses on managing resources in the service environment. Emphasis is on the effective management of clients/guests, employees, managers, vendors, and government entities. Analysis of common management themes will be expounded and viewed through the lens of the service sector. Students will learn the managerial challenges faced in this unique industry and how to apply their knowledge of management and leadership. Emphases will include: communication skills, problem analysis, and leadership skills. Students will be challenged to create a personal development plan for their career in this industry. Fall, Spring.
Prerequisite: MANA 3301.

HHMA 3302   (3-0-0)   Hospitality Internship
This course allows the student an opportunity to learn through actual experience in the hospitality industry. Individual research and application varies in content and relates to an issue of professional interest and significance in the field of hospitality and hotel management. Periodically.
Prerequisite: HHMA 3301 - Managing in the Service Environment

HHMA 3303   (3-3-0)   Front Office, Rooms, and Housekeeping Management
This course focuses on front office, rooms, and housekeeping management in the hospitality and hotel industry. Students will develop an understanding of the effective and efficient operation of a rooms department of a typical full-service or selective-service lodging facility, including management responsibilities and operational techniques. Emphases will include maximization of room sales for financial bottom-line, room, and housekeeping upkeep and presentation, front office scheduling, and personnel training and development. Periodically.
Prerequisite: MANA 3301. Recommended take concurrently with HHMA 4320 Hospitality Industry Sales and Marketing.

HHMA 4301   (3-3-0)   Hospitality Industry Financial Accounting
This course focuses on financial accounting in the hospitality industry. Emphasis is on the effective management of finances, including: customer billing and collection methods, payroll, vendor payment, and maximization of budgeting and financial management through cost control methods. Students will learn how to read a hotel balance sheet and understand daily financial standing reports. Students will be challenged to create a complete hotel budget and an accompanying income plan. Periodically.
Prerequisite: ACCT 2301, 2302, FINA 3301, HHMA 3301.

HHMA 4320   (3-3-0)   Hospitality Industry Sales and Marketing
This course focuses on sales and marketing in the hospitality industry. Emphasis is on the unique aspects of effective marketing and sales within the hospitality industry. Specifically, the course will focus on the techniques and analysis of effectiveness of marketing within the industry. Students will learn decision-making processes for product/service development, advertising, pricing, and promotion. Periodically.
Prerequisite: MRKT 3301, HHMA 3301 (Recommended to take concurrently with HHMA 4330 Convention and Meeting Management.

HHMA 4330   (3-3-0)   Convention and Meeting Management (S-L)
This course focuses on managing conventions and meetings, including: convention and association management, program planning, budgeting, marketing, public relations and advertising, food and beverage planning, audio visual and transportation coordination, exhibit sales and management, contract and lease negotiations, and human resources management. This course contains a field-based service-learning component. Periodically.
Prerequisite: MANA 3301, HHMA 3301. Recommended to take concurrently with HHMA 4320 Hospitality Industry Sales and Marketing.

HHMA 4340   (3-3-0)   Strategies in Hotel and Hospitality (S-L)
This course serves as the capstone course for the hospitality and hotel management program. This is a senior-level course focusing on evaluation of operating standards essential to the profitability of a lodging and accommodation organization. Application of theory to operational decisions will serve as the foundation of the capstone course. A case study approach is utilized to develop understanding of the practical challenges of creating organizational strategy. This course contains a field-based service-learning component. Periodically.
Prerequisite: ACCT 2301, 2302; FINA 3301; MANA 3301, 3306; MRKT 3301; HHMA 3301; HHMA 3302; HHMA 3303; HHMA 4301; HHMA 4320; HHMA 4330.

HHMA 4341   (3-3-0)   Event and Wedding Management
This course focuses on event and wedding planning and management. Emphasis is on various facets of event and wedding planning, including: history and foundation of weddings, politics of weddings, Biblical background for wedding traditions, cultural impact of wedding planning and wedding and event customs. Along with this cultural and historical perspective, the practice of wedding and event planning will challenge students to learn wedding timelines, budgets, ceremonies, site layouts, and how to manage the various entities associated with weddings and events, including entertainers, speakers, and vendors. Students will be challenged to create a wedding or event plan, including timeline with action steps. Periodically.
Prerequisite: None.

HHMA 4342    (3-3-0)   Facilities: Safety, Sanitation, and Security in Hospitality
This course focuses on safety, sanitation, and security in the hospitality industry. Emphasis is on the legal requirements of safety and sanitation training for industry employees and managers. Analysis of best practices in the safety and sanitation of hotel and hospitality industry will prepare students to effectively manage in these areas. Facilities, personnel, and guest security will also be studied. Fall. Periodically.
Prerequisite: None.

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